PUBLIC RELATIONS UPDATE:
Travel writer stories about Greater New Haven being drafted.....
During the past few months a number of travel writers called, emailed and visited to inquire about Greater New Haven from many different story angles. The GNHCVB anticipates several stories being published this spring on a range of topics, including:
- Connecticut Art Trail & Yale Museums
- Extensive green program at the Premiere Hotel & Suites
- New meeting facilities at the Study at Yale
- New Haven area as a destination for same-sex weddings & honeymoons
- Regional suggestions for Best of New England Foliage Tours
- New Haven as a culinary destination
....and some published
We'll be sure to share the outcomes of these public relations efforts, as well as the efforts of our public relations partners! In case you missed it the Yale Visitors Center, the Study at Yale
and Pepe's pizza got a major shout-out in the New York Times, Travel Section last month. Likewise the recent media hit by Pilot Pen Tennis was a grand slam. Click here for the complete story. Market New Haven also reported syndicated media coverage resulting from the November culinary fam tour: Gateway: New Haven deserves respect.
To capitalize on this momentum the GNHCVB continues to maintain a presence in the social media market and is Twittering major events and newsworthy tidbits about Greater New Haven. To date, New Haven is one of 200 Twisitor Centers online. Check it out and join the growing number of followers of the Greater New Haven Convention & Visitors Bureau. |
MARKETING UPDATES:
New ads for Greater New Haven region to reach travel planners this spring
The GNHCVB along with the Yale Museums and the International Festival of Arts and Ideas, have committed to a combined full page ad for the 2009 Summer and Fall integrated marketing campaigns, often called the FSI (Free-Standing-Insert). Madden Media will produce two newspaper-insert-led print and online campaigns to reach and influence targeted consumers in the metro New York and Connecticut newspapers. Last year the Greater New Haven marketplace generated more than 10,000 responses from this campaign.The conversion study for the 2008 Spring program documents that 80% percent of these respondents will visit advertised destinations throughout the state. We extend our gratitude to our ad partners and the Connecticut Commission on Culture and Tourism for coordinating the four-month cooperative program, which offers the opportunity to join efforts with attractions, hotels, and destination marketing organizations to ensure that Connecticut is top of mind for travelers planning leisure getaways.
The GNHCVB has also placed a brochure ad in USA Weekend. This ad placement typically generates thousands of inquiries from potential travelers who request a copy of the latest Greater New Haven Visitors Guide. |
SALES UPDATE:
AAU event planners and teams gearing up for summer event
Details are coming together for the multi-sport AAU Northeast Zone Championship coming to the area July 1-7, 2009. Team Connecticut, the local AAU district and GNHCVB will host this event, expected to attract 3,500 athletes, plus spectators. Venues are secured, hotel rooms are being blocked and AAU athletes, friends and families are making plans to visit and compete in Greater New Haven. Get involved! Start by requesting to receive the AAU e-newsletter by clicking here.
2009 MAAC tournament officials host Southern CT Partners in Albany
Members of Southern Connecticut Partners, the local organizing committee (LOC) for the 2011 MAAC (Metro Atlantic Athletic Conference) Men's & Women's Basketball tournament coming to the Arena at Harbor Yard, were hosted by MAAC Commissioners and Officials at the Crowne Plaza Albany City Center early this month. The LOC represented by the Arena at Harbor Yard, the Fairfield County CVB, the Greater New Haven CVB, City of Bridgeport and Fairfield University, attended the site visit of the 2009 MAAC Championships to see firsthand the event in motion at Times Union Center in Albany.
"It was a great day. We were well-represented and everyone walked away with a new appreciation for what it takes to host an event of this magnitude," said Ginny Kozlowski, President/CEO of GNHCVB. "Although the 2011 MAAC tournament is 2 years away, we realize the work begins now," she added.
GNHCVB is preparing for upcoming industry trade shows
Amy Healy, group sales manager will be attending this year's Discover New England Tourism Summit (DNE) April 27-29. Hotels in the region are asked to submit international room rates for 2009, 2010 and 2011. Please send to Amy ASAP so she can sell our region to the tour operators in attendance.
Tangier Pritchett, sports marketing manager will be representing the Greater New Haven region at the National Association of Sports Commissions from April 27 to 29. She will also be attending the National Intramural-Recreational Sports Association (NIRSA), annual conference from April 1 to 4 in Charlotte, North Carolina to learn about new events at the recreational sports exposition.
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Greater New Haven CVB Special Announcements:
- Congratulations gr to the City of Milford for it's recent designation as one of the top ten cities for single seniors to retire, as rated by U.S. News & World Report. For the complete story click here.
- The Regional Growth Partnership, in partnership with the towns and business community of South Central Community, is embarking on a regional marketing initiative to try to attract businesses to our region. We are asking your for assistance to help us understand the strengths and weaknesses of the region for local businesses. Please click here and take five minutes to fill out this short survey about doing business in South Central CT. Your answers will provide valuable insight that will help us focus our efforts.
Save the Dates:
- 2009 Governor's Awards for Excellence in Culture & Tourism and the
Distinguished Advocates Awards
Wednesday, April 15, 2009; 6:30 pm- 7:30 pm
Legislative Office Building
- Connecticut Open House Day, Saturday, June 13, 2009
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TOURISM UPDATE:
CONNECTICUT COMMISSION ON CULTURE & TOURISM'S
2009 VACATION GUIDE NOW AVAILABLE
New Attractions, Major Events, Outdoor Adventure,
Historic and Cultural Treasures Await this Spring and Summer
Affordable family fun, close-by escapes, overnight getaways and 248 free things to do are at the tip of your fingers in the Connecticut Commission on Culture & Tourism's 2009 Connecticut Vacation Guide. Whether you are planning a week of relaxation on the shore, a long weekend at an inn or B&B or a family adventure to a state park, farm or museum, the guide is a must-have resource this spring and summer.
Click here for the complete story.
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