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The Compass
January 20,
2009 |Volume 4, Issue 27
Best Wishes
for a Happy & Healthy 2009
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Travel Writer Visit in December
Results in Newsday Coverage in January
Last
month the Greater New Haven CVB set aside the day's plans to respond to a
request by a freelance writer on assignment for Newsday.com in
search of a winter getaway story complete with arts and
culture. Travel journalists Malerie Yolen-Cohen no sooner called
the Bureau and a day later had an itinerary mapped out that included
visits to two hotels, two museums, three theaters and two restaurants.
Despite the unrelenting rain Yolen-Cohen enjoyed her day-long visit and
had the opportunity to "interview" over a dozen New Haven
tourism partners. Yolen-Cohen wrote, "All this makes New Haven a
steal for those in pursuit of epicurean and intellectual delights."
We could not have said it better ourselves. For the complete story click here.
WFSB TV 3 Better Connecticut
Features New Haven
The popular daytime
program Better Connecticut on WFSB TV 3 invited Ginny Kozlowski,  President/CEO
of GNHCVB to appear live to promote the New Year's Eve packages in the
region. The 4 minutes and 29 seconds of video airtime was
packed with great information on hotel packages, including several
references to the Visit New Haven website. For a look at
the full coverage click here.
In addition, the Boston WFSB ABC affiliate aired the segment on WCVB.
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Help Make the Most of Well
Spent Advertising Dollars
The GNHCVB stongly encourages the
restaurants, hotels and attractions in our region
to build business alliances and create value added
getaway packages so that we can continue to refresh the information
on our Website and attract visitors to Greater New Haven. These
packages will not collect dust on a display rack, as the CVB is actively
promoting Winter Getaway Packages to our database of consumers. In recent
months the CVB received more than 2,500 requests for the Winter
Getaway package brochure. Click here to see the current information.
Additionally the GNHCVB, Market New Haven, Mystic Country
and the Fairfield County CVB combined marketing dollars for a cooperative
advertising campaign in the The
New York Times, Escapes section. The first insertions ran
last Friday and Sunday and will continue through February
22. The ads direct potential visitors to our respective
Websites.
The www.visitNewHaven.com
link directs users to "Winter Getaway Packages." This
is where hotels, restaurants and attractions in the region can really
benefit. If you would like to sell more rooms this winter send your
Winter Getaway Package to Barbara Malmberg
today!
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SALES UPDATE:
New Face, New Contacts, New
Business at the American Bus Association  Marketplace
Amy
Healy, Sales Manager for the GNHCVB attended her first American Bus
Association (ABA) Marketplace and had the opportunity to meet tour bus
operators from throughout the United States and Canada. The 2009 ABA
Marketplace was held January 6 through 12, in Charlotte, NC. Healy met
with more than 30 tour operators in one-on-one appointments to discuss
the benefits of bringing a bus tour to the Greater New Haven region. The
list of contacts and specific requests for information will be forwarded
to all constituents interested in following up with sales materials.
Please send Amy
Healy your request for ABA lead referrals.
Sports Bids & Leads, Signed, Sealed and Delivered by
GNHCVB
The month of December
was filled with more than holiday events in Greater New
Haven. GNHCVB Sports Marketing Manger, Tangier Pritchett was
coordinating and formulating official bid packets for potential sporting
events in 2010, 2011 and beyond. After calling and meeting with
local representatives for the sport of fencing and taekwondo, Pritchett
gathered the necessary facts and figures for the required
documents. "The next step is to invite the various bid
selection committees to come and see our wonderful sports facitities and
to experience New Haven hospitality first-hand," said
Pritchett.
Also during this
last quarter, Pritchett sent 27 sales leads to hotels partners for both
meetings, conferences and sports events that represent a potential
of more than 10,000 room nights.
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Tourism Works for Connecticut
Day at the Capital Draws Attention
The GNHCVB, along with four other regional tourism regions
hosted Tourism Works for Connecticut Day at the Legislative Office
Building on Tuesday, January 13. Several CVB board members, staff and
tourism partners were in attendance to show support for preserving
state and regional marketing funds. A special thank you to board
member, Robyn Rifkin General Manager of Clinton Crossings Premium Outlets
who was positioned between "String" the African Penguin from
the Mystic Aquarium and "Sophia" the Barred Owl from
Audubon Sharon. Also, many thanks to board members Jan Finch and Nancy
Ciarleglio who were among several faces of tourism from housekeepers and
train engineers to gourmet chefs---all there to greet legislators and
media.
"Tourism Works for Connecticut", will continue to
talk to legislators and remind them of how tourism impacts our
economy as the state's budget is finalized. If you would like to join the
cause, simply sign the petition at www.tourism4ct.org. If
you have questions, wish to comment or communicate in any way you can
write to: Tourism Works For Connecticut, 31 Pratt Street , 4th Floor
Hartford, CT 06103.
For a glimpse
of the media coverage from Tourism Works for CT Day follow the links
below:
Connecticut CCT Needs
Constituents Input
- CCT is
seeking feedback from culture and tourism partners throughout the
state as they begin formulating the 2010-2012 stategic
plan. CCT recently hosted a number of "We're
Listening, Connecticut!" sessions during December and
January. If you were unable to participate, but wish to offer
comments in writing, please send to: AMS Planning & Research,
2150 Post Road, 4th Floor, Fairfield, CT 0682 ATTN:
"We're Listening, Connecticut!" For more detailed
information click here.
- CCT is
also in need of packages (special deals) and events to be
posted on CTvisit.com. Take advantage of reaching 1.4 million
visitors to CTvisit.com by submitting new or updated content.
For more detailed information click here.
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Greater New Haven CVB Special
Announcements:
- The GNHCVB will be hosting an
informational meeting on Thursday, February 5 about the 2009
FSI (free standing insert) program. Pati Flannery, Associate
Publisher of Madden Media, will be on hand to talk to you about
advertising opportunities. Stay tuned for more information on exact
time and location of this event. If you are interested in attending,
please contact Amy Healy
- Now's the
time to reserve advertising space for the 2009/2010 Greater New
Haven Visitors Guide, our official tourism magazine that
will be produced by April 2009. Contact Susan
Leighton at New Mass Media (New Haven Advocate) to learn more
about available advertising opportunities. For hotels, restaurants
and attractions in the region to receive a FREE
listing in the Visitors Guide, contact Suzette
Benitez at the GNHCVB (203-777-8550 ext 103)
- SAVE THE
DATE: Sunday, April 26th for the return of Elm City Iron Chef
- details to follow!
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To
receive an HTML version of this newsletter, please provide your email
address to
Suzette Benitez at suzetteb@visitNewHaven.com
or 203.777.8550 x103.
The Compass is the constituent newsletter of the Greater New
Haven/CONNECTICUT Convention & Visitors Bureau. Find us online at www.visitNewHaven.com.
Greater New Haven Convention & Visitors Bureau
169 Orange St.,
New Haven, CT 06510
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