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The Compass

February 18, 2009 |Volume 4, Issue 28

 

In This Issue:

Media Hits Keep Coming

Special Promotion to Attract Groups

AAU Multi-Sport Event Coming this Summer

Special Announcements from CVB

Tourism Budget News

Hotel News Releases & Updates

PUBLIC RELATIONS UPDATE:

Press Release Distribution Service Proves Effective for GNHCVB 

Last month the GNHCVB distributed a news release regarding AAU Northeast Regional Zone Championships coming to Greater New Haven July 1-7, 2009. The press release, sent through eReleases.com wire service, resulted in a surprising number of Web sites posting the article online. To date, 42 Web sites, including The Sports Network, Yahoo, AOL, Boston Business Journal, Forbes and Travel Industry Today are helping to get the word out that Greater New Haven is a sporting town. In addition, many other local news outlets also covered the event announcement.

 

Here are a few of the many links:

 

MARKETING UPDATES:

Promotion Planned for Attracting More Group Business to Greater New Haven

The GNHCVB rolled out it's recently created 'Host It Here' campaign in an effort to promote the region as a good place to do business. The campaign aims to get locally based groups to hold their conferences, annual sporting events and other large gatherings closer to home. As part of the program, the bureau will recognize local hosts with a 'Hometown Hero' designation each quarter. Some advertising dollars and public relations strategies got the initial word out. For more details click here to access the CVB Web site and wait for flash page of 'Host It Here' brochure and links.

 

 

 

SALES UPDATE: 

New AAU Event will Attract Summer Room Nights and More

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GNHCVB held a press conference on Monday, January 26 to announce the booking of the multi-sport AAU Northeast Zone Championship, an event that will attract 3,500 athletes and family members to the region from July 1-7, 2009.  Team Connecticut, the local AAU district and GNHCVB hosted a successful AAU national basketball championship tournament last summer and proved their worth, earning the opportunity to host this event.

 

"This will bring around 6,000 to 7,000 people and about $2 million into the region," said Ginny Kozlowski, President/CEO of the GNHCVB.  The bureau will be contacting hotels, restaurants and attractions in Greater New Haven to provide room rates, coupons and raffle prizes for the athletes and their families. For more details on AAU or to help volunteer, click here.

 

Also during the press event, Jack Bethke, governor of Connecticut's AAU district, was honored by the GNHCVB as being the first Hometown Hero-- an award designed to recognize local champions who work to bring events to their hometown that have a positive impact on the region's economny and community at large.

 

Greater New Haven CVB Special Announcements:

  • Many thanks to constituents who attended the recent meeting regarding the 2009 FSI (free standing insert) program. Pati Flannery, Associate Publisher of Madden Media welcomes your request for media kits and additional information.
  • Calling all event planners to submit your upcoming Spring and Summer events to the GNHCVB for inclusion in the upcoming Events Guide (printed edition) and for the online Calendar of Events. Send event press release to Suzette Benitez or request an event listing form.
  • Now's the time to reserve advertising space for the 2009/2010 Greater New Haven Visitors Guide, our official tourism magazine that will be produced by April 2009. Contact Susan Leighton at New Mass Media (New Haven Advocate) to learn more about available advertising opportunities. For hotels, restaurants and attractions in the region to receive a FREE listing in the Visitors Guide, contact Suzette Benitez at the GNHCVB (203-777-8550 ext 103)
  • We appreciate the hotel package information sent from several property owners who joined forces with attractions, vendors, transportation services, etc. to create overnight packages for consumers. We thank you for your efforts and will continue to promote these getaways to our growing database of potential visitors. Any additional updates or new package information send to Barbara Malmberg.

 

TOURISM UPDATE: 

 

Governor Rell Makes Culture & Tourism Budget Recommendations

Broadway ShoppingDuring Governor M. Jodi Rell's recent budget address, she proposed that the Connecticut Commission on Culture and Tourism (CCT) be eliminated and functions folded into the Department of Economic & Community Development (DECD), thereby eliminating 14 positions. In addition, the five tourism regions would receive reduced funding by 50% the first year to $427,500 and down to $250,000 the second year, split among the remaining tourism regions.

 

We look to constituents to support the process of minimizing the reduction of funds for culture and tourism.  Please join the cause of Tourism Works for Connecticut by signing the petition and going to Faces of Tourism to hear what industry leaders have to say about the relevance of tourism in our state's economy.

 

HOTEL NEWS RELEASES & UPDATES:

 

The Study at Yale Invites Yale's Whiffenpoofs to Dine & Sing

the studyOn February 23, 2009, The Whiffenpoofs of Yale, America's first and oldest collegiate a cappella group, will be performing at the newly opened The Study at Yale hotel at 1157 Chapel Street. In keeping with the decades old tradition of "singing for their supper," The Whiffenpoofs will treat fellow patrons to their lively vocals, traveling from table to table serenading diners, and enjoying the free beverages earned from the appreciative customers and bartenders.

 

The festivities will begin at 6:30 pm in The Study at Yale's onsite restaurant, Heirloom, which will be offering their regular menu of contemporary American cuisine at its finest. As if the gratis vocal stylings of this historic and popular group weren't a good enough reason to join in the fun, a 15% discount on food and drinks will be offered to all attending Yale faculty and students.

 

When: 6:30pm on Monday, February 23, 2009.
Where: The Study at Yale (1157 Chapel Street, New Haven)
Admission: FREE

 

Clarion Hotel & Suites in Hamden Announces Start of Charitable Energy Savings Program 
The Clarion Hotel & Suites has established a new program that commenced on February 1, 2009. To help manage and to control the costs of energy at the hotel and to recognize and honor the hotel's guests, the Clarion Hotel & Suites contributes one dollar per every night stay to one of the three following charities, at the guests election: Sierra Club, National Audubon Society, The Nature Conservancy. To qualify for the contribution, the guest will merely request to reuse their sheets and towels from the previous night stay. This will only apply for a multiple night stay and will only apply at the guest's choice.

 

Similar programs have been established throughout the country at various hotels. The key difference with this program is that instead of the hotel simply asking if guests would be willing to reuse their towels and sheets, the Clarion Hotel is committed to recognize the guest's support of energy conservation with a contribution to a worthy cause helping to promote energy conservation and preservation of our environment. The guest will also have the option of matching the hotel's gift with a similar gift.


"We wanted to go beyond programs instituted by other hotels and instead of taking advantage of the costs savings that would arise from this program, use a significant portion of the savings as an opportunity to help support worthy causes that will help our country achieve energy independence and reduce carbon gases into the environment," said Michael Schaffer, Managing Partner of the Clarion Hotel and Principal of C. A. White.

 

 

Hotels in Region Garner Awards

The Greater New Haven Convention & Visitors Bureau sends congratulations to the Comfort Inn in Guilford, the Omni New Haven Hotel at Yale and the Premiere Hotel & Suites, New Haven for the following recognitions:

 

  • The Comfort Inn of Guilford announced they are the recipients of the prestigious Gold Award from Choice Hotels for the year 2009. Owner Yogesh Patel and the General Manager Durgesh Patel, extend their thanks to all the staff who made this possible. The Comfort Inn of Guilford looks forward to future successes and to acccommodating customer's lodging needs in the shoreline area. 
  • The Omni New Haven Hotel at Yale was recognized at a recent New Haven Board of Alderman meeting with a Citation acknowledging their role in assisting downtown residents evacuated during a gas leak, with a place of refuge. Alderwomen, Bitsie Clark read the Citation and personally thanked Omni General Manager Tom Sullivan for "his actions which demonstrated the welcoming and caring community spirit that makes our City such a great place to live, work and visit."
  • The Premiere Hotel & Suites is proud of it's recent climb to #1 Ranking on TripAdvisor's list of independent hotels that provide great lodging.

 

To receive an HTML version of this newsletter, please provide your email address to
Suzette Benitez at suzetteb@visitNewHaven.com or 203.777.8550 x103.
 
The Compass is the constituent newsletter of the Greater New Haven/CONNECTICUT Convention & Visitors Bureau. Find us online at www.visitNewHaven.com.
 
Greater New Haven Convention & Visitors Bureau
169 Orange St., New Haven, CT  06510


 

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